Our specialists

The people behind the work

A curated bench of senior EV charging specialists - commercial, technical, IT and implementation. Over 100 years of combined hands-on industry experience, available to clients who need the right person fast.

Our specialists

The people behind the work

Meet our Consultants

Every specialist in our network has direct industry experience - not just advisory backgrounds. They have built networks, led rollouts, implemented platforms and driven commercial results in EV charging before.

Commercial Strategy & Partnerships

Martin Moos

With more than 14 years in the EV charging industry including senior roles at Tesla and E.ON, Martin combines commercial strategy with deep technical insight and a strong industry network across operators, utilities and technology providers. He advises stakeholders on scalable growth models, infrastructure direction and strategic partnerships, leveraging cross-market relationships to support structured expansion and long-term positioning in complex EV charging ecosystems.

IT & Implementation

Dinesan Rasiah

With 10+ years bridging technology and business, Dinesan supports EV charging stakeholders in translating commercial strategy into structured technical execution. His experience spans platform architecture, system integration and large-scale implementation. He advises operators and technology providers on aligning infrastructure, software and operational processes ensuring scalable, end-to-end solutions grounded in real-world execution.

E-Mobility & Energy Advisor

Ellinor Eriksson

Ellinor brings experience across EV charging and energy infrastructure projects, supporting stakeholders from early development to full deployment. Her background includes grid interaction, BESS integration and complex, publicly funded infrastructure builds. She advises property owners, municipalities and energy providers navigating integrated energy and charging systems, ensuring projects move forward with structure, clarity and execution focus.

Infrastructure Consultant

Leó Guðjónsson

Leó brings more than eight years of experience in EV charging infrastructure, supporting utilities, CPOs, fleets and cities across the Nordics. His expertise spans AC and DC infrastructure planning, site design, CPMS procurement, power optimization and BESS integration under real grid constraints. He advises stakeholders developing complex charging infrastructure projects, ensuring technical decisions are grounded in operational reality and built for scalable deployment.

Senior EV Charging Advisor

Puya Neda

Puya brings deep expertise in roaming strategy, OCPI and regulatory alignment across the EV charging ecosystem. He has built roaming operations from the ground up, contributed to OCPI development and advised national agencies on AFIR and NAP-related topics. He supports CPOs, EMSPs and public stakeholders in structuring, scaling and optimizing roaming setups across complex multi-partner environments.

Senior EV Charging Advisor

Jan Haugen Ihle

Jan brings more than 15 years of experience in eMobility and is one of the few executives to have built and scaled both a national and a European EV charging network into successful operations from the ground up. In 2011, he led the establishment of Fortum’s charging business in Norway, which evolved into Recarge today the largest EV charging network in the Nordic. From 2017, Jan served as Regional Director at IONITY, responsible for developing and establishing the company’s charging network and teams across Northern and Western Europe. Jan advises on DC network strategy, market entry, site rollout, operational optimisation and process improvements, supporting CPOs and new entrants in navigating scalable growth. He is also available for management for hire assignments.

Senior E-Mobility & Energy Advisor

Jan Tore Gjøby

Jan Tore has been at the forefront of electric mobility since 2011, contributing to landmark industry milestones, including the early establishment of Fortum's and IONITY's charging operations in Norway, for which he held technical responsibility. Over 15 years, he has advised charging station manufacturers on hardware development and evaluation, supported housing associations in deploying residential charging infrastructure, and delivered more than 500 courses and presentations on EV charging across Norway and internationally. As chair of the Norwegian mirror committee for IEC TC 69 (NEK/NK69) and a member of several other standardisation bodies, he brings rare regulatory and compliance depth — advising clients on conformity assessments, testing requirements and emerging technical standards. His current focus areas include Vehicle-to-Grid integration and bidirectional charging, where he supports stakeholders in understanding the commercial, technical and regulatory dimensions of VGI deployment. Jan Tore advises CPOs, charging equipment manufacturers, property owners, municipalities and energy companies from his base in Norway, combining strategic direction with hands-on technical expertise and a strong track record in education and knowledge transfer.

E-Mobility Marketing Consultant

Theo Reichgelt

With more than 9 years of experience in eMobility, Theo specializes in commercial positioning, go-to-market strategy and brand development within the EV charging industry. His expertise spans go-to-market planning, growth strategy, market authority building and strategic communication. He helps charging operators, technology providers and industry stakeholders strengthen their market position and translate complex solutions into clear commercial value propositions. By combining industry insight with a strong commercial mindset, Theo supports organizations looking to accelerate growth, improve visibility and establish long-term market credibility. Throughout his career, Theo has worked closely with companies operating at the intersection of mobility, energy and technology. Over the years, he has seen how strong products and innovative solutions often struggle to gain traction, not because of technical limitations, but because their value is not communicated effectively to the market. This realization led him to focus on helping organizations bridge the gap between technical excellence and commercial success. Today, he works with EV charging companies and industry stakeholders to define market positioning, strengthen their commercial narrative and build the visibility required to compete in an increasingly crowded market. Driven by a passion for electrification and sustainable mobility, Theo continues to support organizations navigating the rapid evolution of the EV charging ecosystem.

EV Charging Strategy & Market Intelligence Consultant

Joe Rowley

Joe brings extensive experience across the EV charging ecosystem, combining commercial strategy, market intelligence and business development expertise. His background spans charging operators, technology providers and strategic advisory, with a particular focus on market expansion, partnership development and data-driven decision-making. By combining industry insight with robust market analysis, Joe helps organizations identify growth opportunities, evaluate market potential and develop scalable commercial strategies. He supports clients across areas including market entry, go-to-market strategy, partnership development and commercial growth initiatives throughout the UK and European EV charging markets. Joe has spent years working within the EV charging industry, helping organizations navigate a rapidly evolving and increasingly competitive market. His experience includes roles across charging operators, technology providers and advisory businesses, providing him with a broad understanding of both the commercial and operational dynamics shaping the sector. Through his work, he has developed a strong capability in translating market data into actionable business insights. By combining commercial understanding with market intelligence, Joe helps organizations identify opportunities, prioritize investments and build structured growth strategies. Today, he works with EV charging stakeholders seeking to strengthen their market position, expand into new territories and develop partnerships that support long-term growth.

Consultant Network

Join Our Consultant Network

Join Us

We are always looking to connect with experienced consultants across the EV charging ecosystem in Europe.

If you believe your expertise can add value, reach out directly to Martin Moos.

We are always looking to connect with experienced consultants across the EV charging ecosystem in Europe. If you believe your expertise can add value, reach out directly to Martin Moos.

We are always looking to connect with experienced consultants across the EV charging ecosystem in Europe.
If you believe your expertise can add value, reach out to me.

Contact me